These days, more people are doing their part to make sustainable choices. Yet the last solution many people look to is cork. It’s a common misconception that cork is dying out, when in fact it’s one of the most sustainable, natural resources available. Clearly, cork needed someone to tell its story. Tribal DDB created a site that features everything from cork’s rich heritage and harvest, to its home benefits and design. And with the help of organic animations, expert advice and a gallery to showcase flooring designs, the site earned 175% more visitors than the competition and people discovered that cork is 100% good for their homes and the planet. Now that’s a story worth telling.