All posts tagged Twitter

2015 Arnold Palmer Invitational

Another great Campaign for the API. So lucky to be a part of this successful campaign.

SUMMARY:

162 pieces of unique content were created and published across Facebook, Twitter, and Instagram, generating 9.4MM impressions and 91K engagements for an eCPE of $0.51 ($46K spend total).

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MasterCard’s #OneMoreDay Campaign 2014

In 2014 MasterCard set out increase leadership in the Travel category.  To do so we had to engage cardholders and change perceptions about our products and services.

However, US consumers are not traveling to the extent that they could. Based on the insight that over 400 million vacation days go unused every year in the US, we decided to shift the conversation.  We encouraged people to take just #OneMoreDay… to take the time they’ve earned… to make the most of every moment and vacation with their family and friends. Read more…

Sports Teams and Social Media

Sports and Social Media seem to go hand in hand. While watching any game these days, you can follow play by play via social media and get critiques on every play made, or even better, some amazing comments. So when it comes to the sports teams with the greatest value, are you surprised that soccer rules the online world? Barcelona and Real Madrid top Frobes’ list of the most valuable sports teams, but also have the most online followers. In fact, the 7 clubs with double digit online followers (in millions) 6 of them are soccer clubs. Only the LA Lakers can join them.

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