All posts tagged new york

MasterCard’s #OneMoreDay Campaign 2014

In 2014 MasterCard set out increase leadership in the Travel category.  To do so we had to engage cardholders and change perceptions about our products and services.

However, US consumers are not traveling to the extent that they could. Based on the insight that over 400 million vacation days go unused every year in the US, we decided to shift the conversation.  We encouraged people to take just #OneMoreDay… to take the time they’ve earned… to make the most of every moment and vacation with their family and friends. Read more…

The Ralph Lauren 4D Experience

On November 10 Ralph Lauren used advanced video mapping technology projected onto the façade of the designer’s flagships in New York and London to create an enormous “four dimensional” display celebrating the 10th anniversary of RalphLauren.com. Read more…