All posts in Social Media

2015 Arnold Palmer Invitational

Another great Campaign for the API. So lucky to be a part of this successful campaign.


162 pieces of unique content were created and published across Facebook, Twitter, and Instagram, generating 9.4MM impressions and 91K engagements for an eCPE of $0.51 ($46K spend total).

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MasterCard’s #OneMoreDay Campaign 2014

In 2014 MasterCard set out increase leadership in the Travel category.  To do so we had to engage cardholders and change perceptions about our products and services.

However, US consumers are not traveling to the extent that they could. Based on the insight that over 400 million vacation days go unused every year in the US, we decided to shift the conversation.  We encouraged people to take just #OneMoreDay… to take the time they’ve earned… to make the most of every moment and vacation with their family and friends. Read more…

MasterCard’s #PricelessCauses Campaign

Four years ago, MasterCard established a wonderfully simple partnership with Stand Up To Cancer: When people dine out and use their MasterCard, we make a donation to support SU2C — up to $4 million dollars.

In 2014 we wanted to find a fresh way to break through the clutter and engage people through our social communities… ultimately getting them excited to participate in the program and support this cause. Read more…

2014 CLIO Sports Awards – Silver – Priceless Golf Surprises

I won Silver at the CLIO Sports Awards in Partnerships, Sponsorships & Endorsements for MasterCard Golf’s Priceless Surprises campaign.

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Ketel One Vodka – True Gentlemen’s Club

Ketel One wanted to assert itself online as the number one premium vodka for discerning gentlemen. Building on the current “Gentlemen, this is vodka” campaign, we created an experiential hub within Facebook aptly named The True Gentlemen’s Club.
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