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WonderBra – Beauty Comes in Every Size

Instead of responding to women with size zero pants and perfect breasts, research showed that WonderBra’s target felt more of an emotional connection to the idea that all shapes and sizes can feel sensual and beautiful. Hoping to refresh consumer perception about the brand, an online banner campaign was developed against the idea “Beauty Comes In Every Size”. The user is invited to pull the bra band to the left, reaching beyond the banner space to reveal a message that is written on the bra tag. As the band is pulled, the tag size increases, revealing that every size from 32A to 38D can aspire to feeling sexy, alluring and beautiful.

Applied Arts Magazine Interactive Awards winner for Online Single Banner.