The Captain Morgan Rum Brand wanted to expand the successful “Legendary Nights” campaign by allowing fans of the “Captain” to get access to branded content through their mobile phones.
I helped developed a multi-platform mobile App that provided Captain Morgan fans the ability to carry the Captain with them and find geo-located Hot Spots where Captain Morgan Rum is served, participate in Expeditions, locate your Friends, share your “Legendary Moments” with your friends on FaceBook, collect Captain Morgan badges for completing tasks. It even had a “Call a Cab” function in the app to ensure all those “land lubbers” could get home safely after a night of partying – Captain style.
And for all you who don’t have an iPhone, it was rolled out in versions for the BlackBerry and the Android platforms.
So, maties, u ready for a good time? Ay, ay Captain!
You can download the apps here:
Read more…
Every 3 minutes, another Canadian is faced with fighting cancer. The Canadian Cancer Society created an Cannes Silver Medal winning short film where 8 Canadians share their real experiences and emotions, inviting and inspiring others to join the fight for life. The Canadian Cancer Society needed site to house these videos as well as drive visitors to Donate, Volunteer or Get Informed.
http://fightback.ca
Read more…
Ketel One wanted to assert itself online as the number one premium vodka for discerning gentlemen. Building on the current “Gentlemen, this is vodka” campaign, we created an experiential hub within Facebook aptly named The True Gentlemen’s Club.
Visitors are encouraged to install an application to find out what type of gentleman they are based on their Facebook profile.
The app uses a comprehensive algorithm to analyze and assess the individual’s Facebook activity behind the scenes.
At the end of the experience, participants are presented with a customized badge that outlines the type of gentleman they are (based on our findings). There’s a wide range of possible outcomes including everything from a Man-About-Town to a Scholar. The badge can be proudly displayed on their wall for all friends to see.
Every time a badge gets posted, it’s yet another opportunity to spread the word about Ketel One and the True Gentlemen’s Club. The average Facebook user has roughly 120 friends, which equates to our message being delivered to thousands upon thousands of people on a daily basis – at no media cost. That number continues to grow exponentially.
Well-done gentlemen!
http://www.facebook.com/ketelonecanada
Read more…
Armor All, a popular brand of interior and exterior Car Cleaning products, was looking to contemporize their brand, and educate their consumer on the benefits of Armor All as a total car care solution. Knowing that cars + eye candy was a sweet spot for the 18-34 target, The Hot Body Academy was born.
Choosing a car care expert (Sandra or Anthony), users could launch on a sexy and interactive car cleaning demo series. At the end of each demo, the user-student was prompted to answer a final exam. Total completion had its rewards. Users could also send a ‘dirty’ message to their friend by drawing on the hood of a grimy car.
Applied Arts Magazine Interactive Award winner for Educational/Reference & Consumer Products websites
http://www.hotbodyacademy.com/
Read more…
Instead of responding to women with size zero pants and perfect breasts, research showed that WonderBra’s target felt more of an emotional connection to the idea that all shapes and sizes can feel sensual and beautiful. Hoping to refresh consumer perception about the brand, an online banner campaign was developed against the idea “Beauty Comes In Every Size”. The user is invited to pull the bra band to the left, reaching beyond the banner space to reveal a message that is written on the bra tag. As the band is pulled, the tag size increases, revealing that every size from 32A to 38D can aspire to feeling sexy, alluring and beautiful.
Applied Arts Magazine Interactive Awards winner for Online Single Banner.
Read more…
