2015 Arnold Palmer Invitational

Another great Campaign for the API. So lucky to be a part of this successful campaign.

SUMMARY:

162 pieces of unique content were created and published across Facebook, Twitter, and Instagram, generating 9.4MM impressions and 91K engagements for an eCPE of $0.51 ($46K spend total).

API_stats

Twitter
Leveraged multi-photo Tweets and short video content to drive 7.9MM impressions and 64K engagements for an average ER of 0.8%. The top posts highlighted the unique caddie experience and drove engagement rates as high as 5.4% (+88% above benchmark).

API_tweets

Facebook
Leveraged photo posts and recap albums to generate 1.2MM impressions and 23K engagements for an ER of 1.9%. There was only one organic video post which generated 22K impressions and an ER of 2.9% (+17% above benchmark).

api-fb

Social Buzz
MasterCard generated 2.7K mentions which earned 15MM actualized impressions from our social audience. These mentions were 100% positive/neutral in sentiment as users reflected on years of attending MasterCard’s marquee event.

instagram

 

 

ADDITIONAL MEDIA:

 

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