The Captain Morgan Rum Brand wanted to expand the successful “Legendary Nights” campaign by allowing fans of the “Captain” to get access to branded content through their mobile phones.
I helped developed a multi-platform mobile App that provided Captain Morgan fans the ability to carry the Captain with them and find geo-located Hot Spots where Captain Morgan Rum is served, participate in Expeditions, locate your Friends, share your “Legendary Moments” with your friends on FaceBook, collect Captain Morgan badges for completing tasks. It even had a “Call a Cab” function in the app to ensure all those “land lubbers” could get home safely after a night of partying – Captain style.
And for all you who don’t have an iPhone, it was rolled out in versions for the BlackBerry and the Android platforms.
So, maties, u ready for a good time? Ay, ay Captain!
You can download the apps here: