The Captain Morgan Rum Brand wanted to expand the successful â€œLegendary Nightsâ€ campaign by allowing fans of the â€œCaptainâ€ to get access to branded content through their mobile phones.
I helped developed a multi-platform mobile App that provided Captain Morgan fans the ability to carry the Captain with them and find geo-located Hot Spots where Captain Morgan Rum is served, participate in Expeditions, locate your Friends, share your â€œLegendary Momentsâ€ with your friends on FaceBook, collect Captain Morgan badges for completing tasks. It even had a â€œCall a Cabâ€ function in the app to ensure all those â€œland lubbersâ€ could get home safely after a night of partying â€“ Captain style.
And for all you who donâ€™t have an iPhone, it was rolled out in versions for the BlackBerry and the Android platforms.
So, maties, u ready for a good time? Ay, ay Captain!
You can download the apps here: